Marketing Director
Chicago, IL
Job Type: Full time

Interactive Mediums provides mobile marketing solutions for brands, agencies and media companies seeking to improve brand loyalty, increase sales and extend campaign reach. Companies select Interactive Mediums for their enterprise-class mobile platform, deep mobile marketing expertise, and superior customer support. Interactive Mediums solution offers a turnkey web-based campaign management solution, real-time monitoring and measurement, and a rich set of features unrivaled in the industry. From self-service solutions to full-service engagements and everything in between, Interactive Mediums provides hands-on campaign support from ideation through execution.

Responsibilities:

• Formulate unique market positioning, brand messaging, and elevate company profile and exposure
• Drive market research and competitive analysis; perform target market analysis and develop marketing strategies for aggressive target penetration
• Direct media relations and manage PR strategy
• Manage copywriting / content development (online copy, user documentation, media kits, whitepapers, collateral, press releases, case studies, presentations, blog posts, customer communications)
• Coordinate with creative resources to develop effective online and print marketing campaigns to support sales / awareness efforts.
• Manage redesign of corporate website (interactivemediums.com) and continuous iteration
• Manage TextMe (textme.net) product marketing efforts
• Manage SEO / SEM
• Lead creative client services practice and assist with ideation/program development

Requirements:

• 5+ years of experience driving research, competitive analysis, launching new products, building brands, and developing growth strategies
• 3+ years of agency experience required
• Ability to complete project tasks individually or delegate /coordinate with internal or external creative resources when appropriate.
• Knowledge in creating national marketing plans, executing integrated campaigns and managing external / internal communications with press, analysts, employees, and customers
• Clear knowledge of the principles of integrated marketing and communications
• Creative thinker and problem solver
• Demonstrated responsibility, follow-through and ability to generate results
• Strong analytic, strategic, and business reasoning abilities
• Entrepreneurial, enthusiastic, collaborative professional
• Excellent written and verbal communication skills
• Must be equally comfortable with identifying high ROI marketing projects and strategies as they are in personally performing the tasks necessary to complete projects.
• Marketing experience for companies providing technology enabled services and web software products.
• Experience in the following a plus (direct marketing, digital marketing, mobile marketing, brand promotions, CRM solutions, software as a service, technology / online products)

Education:

• Bachelor’s degree in marketing related field required. Masters degree preferred.

Perks:

• Medical and dental insurance
• 401(k)
• Transit pre-tax enrollment
• Flexible vacation policy